CUVO is a sports brand specializing in clothing, bags, water bottles, protein shakers, and other athletic accessories that combine comfort, elegance, high quality, and durability. CUVO understands the athlete's needs, offering apparel that enhances the body's appearance while providing both comfort and style. The company is also known for incorporating ropes in a distinctive way, making the brand easily identifiable. While the pieces generally come in basic colors, they often feature a background logo in a contrasting color, or a subtle, distinct line or rope in CUVO’s signature hues.